Monthly Archives: May 2014
ISFE RESEARCH
ISFE History – The interactive software industry, representing the publishers of video games, is the fastest growing sector of the European content industry, with consumer spending estimated at 16 billion € in 2013, out of a global market of 54 billion €. The Interactive Software Federation … Continue reading
Marketing notes.
Marketing – processes for creating, comunitcating, delivery and exchange and offers. Marketing consists of the strategies and tactics used to identify, create and maintain a satisfying relationship with customers that result in value for both the customer and marketer. … Continue reading
Types of promotion and marketing tactics
Types of promotions and marketing tactics Outdoor advertising– bus adverts, billboards, digital billboards, murals, car wraps. A very traditional way of advertising used for major game releases (triple A titles) at key stages in the marketing campaign, usually in … Continue reading
fayemclellan 